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Online advertising

For banner ads, pop-up ads, pop-under ads and so on.

Contributors in Online advertising

Online advertising

inventory

Advertising; Online advertising

This term refers to the amount of ad space available on a website.

reach

Advertising; Online advertising

This refers to the number of unique visitors to a site across the length of the reporting period. Sometimes called ‘unduplicated audience’.

defeating cache

Advertising; Online advertising

The process to add a random number to the banner HTML each time the page is reloaded. This causes a separate banner request to be sent to the server, thus insuring the banner is not cached and banner ...

cache bursting

Advertising; Online advertising

The process to add a random number to the banner HTML each time the page is reloaded. This causes a separate banner request to be sent to the server, thus insuring the banner is not cached and banner ...

rank

Advertising; Online advertising

A web site or advertisement's standing in comparison to other web sites or advertisements. Rank provides advertisers with information on performance comparisons and is often used in the calculations ...

advertorial

Advertising; Online advertising

An advertisement styled to resemble the editorial format and typeface of the content in which it runs. Advertorials usually generate higher response rates.

landing page

Advertising; Online advertising

The page on a website where the user is taken to after clicking on an online advertisement. While this can be any page, it is often a page designed to expand information on the service or product ...

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