Home > Industry/Domain > Advertising > Online advertising
Online advertising
For banner ads, pop-up ads, pop-under ads and so on.
Industry: Advertising
Add a new termContributors in Online advertising
Online advertising
psychographics
Advertising; Online advertising
Identification of personality characteristics and attitudes that affect a person's lifestyle and purchasing behaviors. Psychographic data points include opinions, attitudes, and beliefs about ...
webcasting
Advertising; Online advertising
A process where by sound and/or video is broadcast online. The process can deliver live or prerecorded information. Often advertisements are inserted at the beginning of the broadcast.
click through
Advertising; Online advertising
The action of clicking on a banner and having ones browser automatically redirected to the web page a banner is hyperlinked to.
island position
Advertising; Online advertising
An ad embedded within editorial content, with no ads bordering it.
netiquette
Advertising; Online advertising
The do's and don'ts of online advertising behavior. For example, typing in all CAPITALS is considered shouting and thus not good netiquette.
conversion
Advertising; Online advertising
Term used to describe the process of getting a web visitor to accept an offer or become a paying customer. Advertisers strive for high conversion ratios.
ad space
Advertising; Online advertising
An ad space is a space on a Web page that is reserved for ads. An ad space group is a group of spaces within a Web site that share the same characteristics so that an ad purchase can be made for the ...