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Online advertising
For banner ads, pop-up ads, pop-under ads and so on.
Industry: Advertising
Add a new termContributors in Online advertising
Online advertising
agate line
Advertising; Online advertising
Newspaper advertising space one column wide by one-fourteenth of an inch deep; often referred to simply as "line"; somewhat obsolete because most newspapers now use "column inch"measurements of ...
agency of record
Advertising; Online advertising
Advertising agency that coordinates an advertiser's promotion of several products handled by more than a single agency
agency recognition
Advertising; Online advertising
Acknowledgment by media owners that certain advertising agencies are good credit risks and/or fulfill certain requirements, thus qualifying for a commission.
air check
Advertising; Online advertising
Recording a broadcast to serve as an archival or file copy.
animated gif
Advertising; Online advertising
A graphic image in GIF (graphical interchange format) format composed of multiple layers which display in turn, providing the illusion of motion. A large percentage of non rich-media banner ads are ...
American Research Bureau (ARB)
Advertising; Online advertising
One of several national firms engaged in radio and television research; the founder of Arbitron ratings.
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