23 Terms
Home > Industry/Domain > Advertising > Online advertising
Online advertising
For banner ads, pop-up ads, pop-under ads and so on.
Industry: Advertising
Add a new termContributors in Online advertising
Online advertising
keyword prominence
Advertising; Online advertising
is the prominence of keywords on a page. Keywords are more prominent in these locations: The title element,The and other heading tags,near the top of the page,near the start of sentences, in alt ...
keyword proximity
Advertising; Online advertising
refers to how close two keywords are to each other on a web page. Search engines give weight to the closeness of keywords.
keyword research
Advertising; Online advertising
is the process of researching keywords that will bring targeted traffic to each page at your site.
keyword-rich pages
Advertising; Online advertising
have a high keyword density and have good keyword prominence. In other words, their content is full of keywords in key places
keyword stuffing
Advertising; Online advertising
is overusing a keyword to increase the keyword density for that keyword on its page.
car card
Advertising; Online advertising
Transit advertisement in or on a bus, subway, or commuter train car.
