13 Terms
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Online advertising
For banner ads, pop-up ads, pop-under ads and so on.
Industry: Advertising
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Online advertising
carryover effect
Advertising; Online advertising
The residual level of awareness or recall after a flight or campaign period, used to plan the timing of schedules.
cc
Advertising; Online advertising
The conclusion of a broadcast; for example, this program runs 11:30 pm:-CC.
center spread
Advertising; Online advertising
An advertisement appearing on two facing pages printed on a single sheet in the center of a publication
chain.
Advertising; Online advertising
A broadcast network; also, a newspaper or magazine group of single ownership or control
chain break (cb)
Advertising; Online advertising
The time during which a network allows a station to identify itself; usually a 20-second spot (slang "twenty"); now often a 30-second spot plus a ten-second spot, with 20 seconds remaining for ...
checking.
Advertising; Online advertising
The process of confirming whether an advertisement actually appeared
backbone
Advertising; Online advertising
The Internet’s backbone consists of many different networks (sometimes called the ‘junk in the trunk’) that carry the majority of online traffic to smaller regional ISPs. Problems with the backbone ...
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