20 Terms
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Online advertising
For banner ads, pop-up ads, pop-under ads and so on.
Industry: Advertising
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Online advertising
keyword frequency
Advertising; Online advertising
is similar to keyword density except that it refers to the frequency (number of times) that a keyword is used onKeyword frequency is one of the factors that search engines use to determine a page's ...
keyword matching
Advertising; Online advertising
is how keywords that advertisers bid on interact with search queries. There are four types of keyword matching: broad match, phrase match, exact match and negative keywword
broad match
Advertising; Online advertising
your ad can appear with search results for one or more words in the query as well as for singular/plural forms, synonyms, other relevant variations, and for the words in a different order. A broad ...
phrase match
Advertising; Online advertising
your ad can appear with search results for your term in quotation marks.
exact match
Advertising; Online advertising
your ad can appear only with results for the exact keyword or keyword phrase that you indicate with brackets around it.
negative keyword
Advertising; Online advertising
your ad will not appear with search results that include terms you list as negative keywords
a keyword phrase
Advertising; Online advertising
(also called key phrase) is a phrase of two or more keywords that's used for search engine optimization.
