Online advertising

Online advertising

For banner ads, pop-up ads, pop-under ads and so on.

Industry: Advertising

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Online advertising

plugin

Advertising; Online advertising

A software program installed and used by a web browser.

popup

Advertising; Online advertising

Ads which automatically display in a second browser window above the page being viewed. They tend to cost more than regular banner ads, but can be counter-productive due to visitors finding them ...

preemptable

Advertising; Online advertising

This kind of ad can be swapped by the publisher for another, higher value ad.

SEM

Advertising; Online advertising

Stands for Search Engine Marketing, and denotes the practise of promoting websites by way of a search engine

Shockwave

Advertising; Online advertising

A multimedia software plugin used in some rich media ads

Skyscraper

Advertising; Online advertising

An area of inventory much taller than it is wide.

spam

Advertising; Online advertising

Umbrella term covering any unsolicited emails containing advertising messages. Spamming is illegal in some territories, and is always considered bad netiquette.