Online advertising

Online advertising

For banner ads, pop-up ads, pop-under ads and so on.

Industry: Advertising

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Online advertising

Domain name

Advertising; Online advertising

the unique name that identifies an Internet site. Every domain name consists of one top or high-level and one or more lower-level designators. Top-level domains (TLDs) are either generic or ...

Protocol

Advertising; Online advertising

a uniform set of rules that enable two devices to connect and transmit data to one another. Protocols determine how data are transmitted between computing devices and over networks. They define ...

Smart Card

Advertising; Online advertising

identical in size and feel to credit cards, smart cards store information on an integrated microprocessor chip located within the body of the card. These chips hold a variety of information, from ...

Ad Technology Council

Advertising; Online advertising

The IAB Ad Technology Council is a council founded in 2012 that is led by an advisory board consisting of both IAB General Members and Associate Members with significant line of business in the ...

Welcome to the IAB Interactive Advertising Wiki Because our industry’s jargon and processes are unique, we’ve dedicated this wiki to be a centralized spot where marketers, agencies and interactive ...

Non-intentional

Advertising; Online advertising

Non-intentional traffic (NIT) is visits to publishers which occur without the knowledge of a user, or driven by non-human actors. It can be initiated by human actions, or fully controlled by a bot ...

Search

Advertising; Online advertising

Fees advertisers pay Internet companies to list and/or link their company site or domain name to a specific search word or phrase (includes paid search revenues). Search categories include: * Paid ...