17 Terms
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Online advertising
For banner ads, pop-up ads, pop-under ads and so on.
Industry: Advertising
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Online advertising
contextual advertising
Advertising; Online advertising
Also known as content-targeted advertising, contextual advertising is tailored to suit the specific content or theme of a website, e.g. movie ads on a film review website.
conversion rate
Advertising; Online advertising
The percentage of visitors to a website who sign up for advertised offers or buy advertised products.
exclusivity
Advertising; Online advertising
This refers to an advertiser requesting that their ad not be shown in rotation. This normally results in a higher fee for the publisher, as it reduces the number of ads they could otherwise show.
exit exchange.
Advertising; Online advertising
Two or more sites which display exit consoles showing other sites
exit traffic.
Advertising; Online advertising
Traffic generated by a surfer clicking on a popup or popunder exit console
extramercial
Advertising; Online advertising
This term refers to banner ads positioned in the far-right column of web pages.
flash.
Advertising; Online advertising
This software plugin provides browsers with the capability to play multimedia files. Rich media ads often require Flash to be installed
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