8 Terms
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Online advertising
For banner ads, pop-up ads, pop-under ads and so on.
Industry: Advertising
Add a new termContributors in Online advertising
Online advertising
area of dominant influence (adi)
Advertising; Online advertising
Arbitron measurement area that comprises those counties in which stations of a single originating market account for a greater share of the viewing households than those from any other market;
audience composition
Advertising; Online advertising
Audience analysis expressed in demographic terms or other characteristics.
audience duplication
Advertising; Online advertising
Those persons or households who see an advertisement more than once in a single media vehicle or in a combination of vehicles.
audience flow
Advertising; Online advertising
The movement of a broadcast audience's attention from one station to another when the program changes, measured against the audience that stays tuned to the same station or network to view the new ...
audience profile
Advertising; Online advertising
The minute-by-minute viewing pattern for a program; a description of the characteristics of the people who are exposed to a medium or vehicle
audience turnover
Advertising; Online advertising
That part of a broadcast audience that changes over time
average audience
Advertising; Online advertising
The number of broadcast homes that are tuned in for an average minute of a broadcast.
