Online advertising

Online advertising

For banner ads, pop-up ads, pop-under ads and so on.

Industry: Advertising

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Online advertising

booked space

Advertising; Online advertising

This is the number of ad views for an ad space that are currently sold out.

click stream

Advertising; Online advertising

A click stream is a recorded path of the pages a user requested in going through one or more Web sites.

clickthrough

Advertising; Online advertising

A clickthrough is what is counted by the sponsoring site as a result of an ad click. In practice, click and clickthrough tend to be used interchangeably.

co-branding

Advertising; Online advertising

Co-branding on the Web often means two Web sites or Web site sections or features displaying their logos (and thus their brands) together so that the viewer considers the site or feature to be a ...

above the fold

Advertising; Online advertising

In the context of banner ad placement, above the fold generally refers to a banner placement on a web page that can be viewed without scrolling either horizontally or vertically. Most online ad ...