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Online advertising
For banner ads, pop-up ads, pop-under ads and so on.
Industry: Advertising
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Online advertising
average exposure
Advertising; Online advertising
The average number of times that each audience member has been exposed to an advertisement.
banner exchange
Advertising; Online advertising
A banner exchange takes place when a website displays a banner ad in exchange for the site behind that banner ad displaying a banner ad for the other site.
Spider
Advertising; Online advertising
This is a software program that follows links on the World Wide Web. Most spiders are those used by search engines, which index web pages according to relevance. A fault of spiders from an ...
superstitials
Advertising; Online advertising
These are rich media ads that download in the background and only launch a browser window when this procedure is complete. Attractive to advertisers as they facilitate larger, more interactive ads, ...
trap door
Advertising; Online advertising
A banner type that leads to a page which does not let visitors return to the page the banner featured on.
up sell
Advertising; Online advertising
A technique by which additional offers are made to a customer in between committing to a sale and completing their transaction
valid hits
Advertising; Online advertising
This refers to the number of click throughs performed by real users, as opposed to search engine spiders or server errors.
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