advertising agency manager

advertising agency manager

A professional who directs activities of advertising agency. Responsibilities include:

Formulates plans to extend business with established accounts, to solicit new accounts, and to establish new advertising policies and procedures.

Coordinates activities of departments, such as sales, graphic arts, media, finance, and research.

Inspects layouts and advertising copy, and edits radio and television scripts for adherence to specifications.

Conducts meetings with agency personnel to outline and initiate new advertising policies or procedures.

May confer with clients to provide marketing or technical advice.

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Part of Speech: noun
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Industry/Domain: Professional careers
Category: Occupational titles
Company: U.S. DOL
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