To disseminate or spread widely; as to transmit programmed radio or television performances or presentations; derived from "spread + throw", with related coinage 'telecast' ("far + throw") and 'newscast'. People prefer media which reinforces their opinions and conclusions, selecting media by its application to lifestyle, education, entertainment, or career (v: narrowcast). The fact that something is printed or broadcast is sufficient to reassure people's suspicions. Compelled to choose only one medium, most people prefer the passive audiovisual reception of television over the strictures of print; and believe that broadcast news is more unbiased than printed news, even if the text is identical. See medium, webcast, multicast backbone, VSAT, communique, documentary, bully pulpit, commentator, mannerism, dramatis personae, infomercial, wasteland.