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Professional careers

Relating ot he various professional career paths or positions that exist.

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Professional careers > Sales

assumptive close

Professional careers; Sales

A closing technique in which a salesperson simply assumes that the purchaser has agreed to buy the product, and proceeds to write up the order.

harvest strategy

Professional careers; Sales

A deliberate decision to cut back expenditure of all kinds on a particular product (usually in the decline stage of its life cycle) in order to maximise profit from it, even if in ...

unsought goods

Professional careers; Sales

A category of goods and services which the buyer (a) is unaware of, or (b) would prefer not to think about buying, commonly quoted examples include cemetery plots, encyclopedias ...

tactic

Professional careers; Sales

A detailed, specific plan or course of action by which a strategy is to be implemented.

on-pack premium

Professional careers; Sales

A common form of consumer sales promotion in which a gift is banded to the package of another product to encourage its purchase.

head-to-head competition

Professional careers; Sales

A competitive situation characteristic of oligopolistic circumstances, where the second or third leading company, decides to challenge the leader.

market nicher

Professional careers; Sales

A company whose products serve segments too small to be of interest to firms with larger shares of the market, also called market specialists, threshold firms or foothold firms.