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Professional careers

Relating ot he various professional career paths or positions that exist.

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Professional careers > Sales

maintenance selling

Professional careers; Sales

Generating sales volume from existing customers.

segmentation bases - the basic dimension

Professional careers; Sales

Geographic, demographic, psychographic and behaviouristic - upon which a heterogeneous market can be divided into relatively homogeneous groups.

evaluative criteria

Professional careers; Sales

Features of a supplier, product, etc. Considered by a buyer when choosing between alternatives, evaluative criteria may be objective or subjective.

government markets

Professional careers; Sales

Federal, state and local government departments and agencies which buy goods and services needed to conduct their operations.

licensed characters

Professional careers; Sales

Figures from fiction, television, movies, etc which are used, under license from their creators, in the marketing of consumer goods such as breakfast cereals, chocolate bars, ice ...

analytical

Professional careers; Sales

One of four social styles (with amiable, driver and expressive) commonly used to classify salespeople and their customers in terms of their communication approach, analyticals are ...

expressive

Professional careers; Sales

One of four social styles (with amiable, analytical and expressive) commonly used to classify salespeople and their customers, expressives are characterised by high assertiveness ...