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Professional careers

Relating ot he various professional career paths or positions that exist.

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Professional careers > Sales

risk avoidance

Professional careers; Sales

Measures including acquiring information, seeking reassurance from family and friends, obtaining advice from experts, etc taken by purchasers to reduce the level of anxiety they ...

esteem needs

Professional careers; Sales

Maslow's hierarchy of needs - the desire to feel important in the eyes of others.

customer retention

Professional careers; Sales

Means simply keeping customers and not losing them to competitors, companies realise that it's far more expensive to find new customers than keep existing ones, and so put ...

point-of-purchase

Professional careers; Sales

Marketing term for where product is displayed in a store.

micromarkets

Professional careers; Sales

Markets in which the volumes of demand are relatively small owing to the fragmentation or splintering of mass markets, markets in which there is great diversity in the needs and ...

global marketing

Professional careers; Sales

Marketing the same or very similar products to world markets with essentially the same promotion, also commonly referred to as international marketing.

qualitative marketing research

Professional careers; Sales

Marketing research which is not generally quantifiable, research which seeks insights into a marketing situation but which does not require statistical accuracy, qualitative ...