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Professional careers

Relating ot he various professional career paths or positions that exist.

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Professional careers > Sales

reactive marketing strategies

Professional careers; Sales

Marketing activities forced upon an organisation by competitive action, defensive strategies, see proactive marketing strategies.

regional brands

Professional careers; Sales

Manufacturers' brands sold only in certain regions.

outside sales facilities

Professional careers; Sales

Manufacturers' agents and representatives, sales agents, dealers, distributors, etc available to supplement or even to replace a firm's own sales force.

selective distribution

Professional careers; Sales

Making a product available in more than one outlet, but not in as many as are willing to stock it, also referred to as selective selling, see distribution intensity.

trading areas

Professional careers; Sales

Major cities and centres of business, often used as the basis of sales territory organisation to minimise problems caused by the inequality of territories drawn on strictly ...

trade publications

Professional careers; Sales

Magazines, newsletters, journals, directories, etc which serve the interests of particular industries, often used by salespeople as a source of leads.

national accounts

Professional careers; Sales

Major accounts which are sometimes served by a separate salesforce because of their importance, account specialists try to meet their special needs and to develop close ...