37 Terms
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Marketing
Industry: Business services
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Marketing
late majority
Business services; Marketing
People who adopt a product after the innovators, early adopters and early majority because of need or social pressure.
advertorial
Business services; Marketing
An advertisement made to have the appearance of an editorial.
advocacy advertising
Business services; Marketing
Advertisement not to make a profit, but to communicate a just cause or message.
affiliate marketing
Business services; Marketing
The practice of a business rewarding another business, called an affiliate, for bringing customers from the affiliates website to their website.
affinity marketing
Business services; Marketing
Marketing a product in the same medium that shares a common interest with the product. For example, an advertisement for a sporting good store during a sports event.
after sales service
Business services; Marketing
Service that is done after the sale to ensure customer satisfaction and loyalty.
