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international product life cycle
Business services; Marketing
A theory that states products have a life cycle with 4 stages, introductory, growth, maturity and decline, from which different marketing approaches should be taken.
international products
Business services; Marketing
Goods or services that have potential or are being sold in multiple markets.
low context culture
Business services; Marketing
A cultural characteristic where communication is understood more from verbal explanation, rather than an implied interpretation.
market entry
Business services; Marketing
An attempt by a company to enter a market through innovation, acquisition or expansion.
marketing
Business services; Marketing
The process of developing, pricing, placing, and promoting products or services for costumers or clients.
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