9 Terms
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Marketing
Industry: Business services
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Marketing
comparative advantage
Business services; Marketing
Occurs when one country or company can produce at a lower opportunity cost than another.
competitive strategy
Business services; Marketing
A plan from which a company will devise a method to compete against its competitors.
cooperative
Business services; Marketing
A group of companies or individuals who pool their resources to gain better leverage in buying or selling goods or services.
countertrade
Business services; Marketing
The agreement that one party will exchange their goods or services for another party's goods or services, with or without a partial cash transfer.
diffusion theory
Business services; Marketing
A theory stating consumers will adopt new products in the following different waves: innovators (2 percent of population), early adopters (14 percent), early majority (34 percent), late majority (34 ...
distribution channel
Business services; Marketing
A chain from which products or services flow, from one intermediary to another intermediary, who raises the price point, towards the consumer.
ethnocentrism
Business services; Marketing
A belief that one's own culture and ethnic group are superior to another's.
