Marketing

Marketing

Industry: Business services

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Marketing

wholesaler

Business services; Marketing

A person or company that buys large quantities of products and sells them to others for a margin.

market positioning

Business services; Marketing

An attempt to distinguish a product from its similar competitors by creating a perception of uniqueness.

competition

Business services; Marketing

Products or services that can replace one's own product or service without a loss to the customer.

above the line advertising (ATL)

Business services; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

below the line advertising (BTL)

Business services; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This style values cost ...

through the line advertising (TTL)

Business services; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.