11 Terms
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Marketing
Industry: Business services
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Marketing
ambient media
Business services; Marketing
Media that is not traditional in nature and can be found in very common places, such as advertisements on receipts or in the back seat of taxies.
ambush marketing
Business services; Marketing
An attempt by a company to affiliate itself with an event or idea without having to pay for the official affiliation. An example is a company becoming a sponsor of a sports team without having to ...
asset led marketing
Business services; Marketing
The practice of using the strength of a the products brand name or image to promote and market new and old products.
promotion
Business services; Marketing
All of the methods of communicating with the public, such as advertisement, contests and sales, to encourage the sale of a product.
quota
Business services; Marketing
A limit to the amount of imports on a product, imposed by a country on another country, over a specific period of time.
regression analysis
Business services; Marketing
A statistical method of determining the relationship of one or more independent variables and a dependent variable.
retailer
Business services; Marketing
A business that will break bulk and sell to an end user (customer) for a marginal mark up on price.
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