20 Terms
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Marketing
Industry: Business services
Add a new termContributors in Marketing
Marketing
brand management
Business services; Marketing
Creating, maintaining and improving a brand's image through the use of the marketing mix.
brand personality
Business services; Marketing
The ideas and values a consumer perceives a brand to possess.
brand value
Business services; Marketing
A monetary value assigned to a brand(which may be discounted to a net present value), an increase in a rate of return or any number of softer market research measures such as awarenss or ...
buzz
Business services; Marketing
Emails, text messages, and other word of mouth communicative means to promote excitement and anticipation around a product.
cartel
Business services; Marketing
A group of companies or countries that attempt to control the price of a product by controlling its production and marketing.
cash cow
Business services; Marketing
A product generate high revenue and owns a large sum of the market share within a market that is not growing.
cause related marketing
Business services; Marketing
A promotional strategy in which a company or product partners itself with a public cause and will donate a percentage of its revenue.
