Marketing

Marketing

Industry: Business services

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Marketing

product life cycle

Business services; Marketing

A cycle that all products follow from introduction, growth, maturity and decline. It is possible however, for a product to be reborn and delay decline if a new use is discovered.

product orientation

Business services; Marketing

A company that tries to create the highest quality product possible for its customers.

displacement marketing

Business services; Marketing

Marketing a product to gain recognition of another product that falls under the same brand. This is usually done in instances where marketing the latter product may be illegal or frowned upon.

dog

Business services; Marketing

A product with a low market share in a market with little or no growth.

e-marketing

Business services; Marketing

A situation where marketing objectives are achieved through use of electronic communications technology.

endorsement

Business services; Marketing

A well known individual or entity, usually monetarily compensated, gives affirmation of a product's worth.

experience curve

Business services; Marketing

The relationship between newly launched products and a higher production cost per unit, compared to later in the product's life cycle when the cost per unit has decreased due, partially, to ...