Marketing

Marketing

Industry: Business services

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Marketing

evangelism marketing

Business services; Marketing

Evangelism marketing is closely tied to word-of-mouth marketing but takes it one step further. Rather than just relying on customers to recommend a product or service to people close to them, ...

The Q Score is a metric system that measures and reflects the familiarity and appeal of a product, brand, company, celebrity or TV-show used in the United States. The scores are calculated for the ...

rural marketing

Business services; Marketing

Rural marketing refers to marketing practices that aimed at inhabitants of rural areas. The distinction between urban and rural is important, as marketing strategies that are successful in urban ...

location-based advertising

Business services; Marketing

Location-based advertising is a novel form of marketing that combines mobile advertising with location based services. Hence, mobile-phone technology is used to accurately determine a person's ...

multi-level marketing (MLM)

Business services; Marketing

Multi-level marketing (MLM) is a marketing strategy in which sales staff are not only rewarded for their own sales but also for those of the salespeople that they recruited themselves. The concept of ...

cost per rating point (CPP)

Business services; Marketing

Cost per rating point describes the cost a company has to undergo for buying advertising space in a media vehicle, per 1 percent of a specified audience.

ad specialty

Business services; Marketing

A product that carries a promotional message or logo. These are also referred to as promotional products. Common ad specialties are baseball caps or pens with a company's name imprinted on them.