Marketing

Marketing

Industry: Business services

Add a new term

Contributors in Marketing

Become a Contributors

Marketing

inbound marketing

Business services; Marketing

Inbound marketing describes marketing practices, such as blogs, podcasts, video, eBooks, whitepapers, SEO, social media marketing, and other forms of content marketing. These practices generate ...

Corrective advertising describes messages or adverts within advertisements. Such can be imposed by the Federal Trade Commission and have the purpose of correcting misleading or wrong messages that ...

equal time

Business services; Marketing

A requirement imposed by the Federal Communications Commission, which states that when granting a political candidate broadcasting time, an equal amount of time has to be granted to opposing ...

outbound marketing

Business services; Marketing

Outbound marketing describes marketing practices, such as cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, email marketing, telemarketing and traditional ...

cost per inquiry

Business services; Marketing

Cost per inquiry is a concept that is used in direct response advertising. It describes the cost a company has to undergo in order to get a customer to inquire about a certain product or service.

investomer

Business services; Marketing

An investomer is a business's customer and shareholder at the same time. These customers are regarded as being more loyal than non-shareholding customers.

share of wallet

Business services; Marketing

Share of wallet (SOW) is a survey technique used for purposes of performance management. SOW is the percentage of a customer's expenses for a product that goes to a certain firm selling the product. ...