Marketing

Marketing

Contributors in Marketing

Marketing

An offensive marketing strategy seeks to take market share away from rivals. This strategy attacks the market by targeting the weaknesses of the competition and emphasizing the company's strengths in ...

vampire effect

Business services; Marketing

Describes an advert's unintentional loss or shift of attention due to the negative side-effects of particular themes or identities. The deflection might for example be caused by the use of humor, sex ...

online retailing

Business services; Marketing

Online retailing or online shopping refers to a variant of electronic commerce, in which consumers are able to purchase products directly from sellers through the internet.

online retailing

Business services; Marketing

Online retailing or online shopping refers to a variant of electronic commerce, in which consumers are able to purchase products directly from sellers through the internet.

elevator pitch

Business services; Marketing

An elevator pitch is a short summary of a business idea, an organization or any kind of concept. It is rooted in the idea of running into a possible investor in an elevator and quickly having to ...

youth marketing

Business services; Marketing

Youth marketing describes marketing activities that are aimed at younger people, typically in the age range of 12 to 34. Reaching this segment is of great interest to marketers because of this ...

drip marketing

Business services; Marketing

Drip marketing refers to a communication strategy in which customers are sent pre-written messages over time. These so-called drips are released after set intervals, mostly in form of e-mails or ...