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Marketing
Industry: Business services
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Marketing
pareto principle
Business services; Marketing
A theory created by Vilfredo Federico Damaso Pareto, it states that about 80% of results come from about 20% of contributions. For example, 80% of business comes from 20% of the clients, or 80% of ...
perfect competition
Business services; Marketing
A theoretical condition in a market in which no company or consumer has any real power. The following are considered to be characteristics of perfect markets: infinite buyers or infinite sellers, no ...
pester power
Business services; Marketing
The influence children can have over an adult to purchase a product.
porter's five forces
Business services; Marketing
A model created by Michael E Porter and used to analyze the five forces that affect a business: buyers, suppliers, substitutes, new entrants and rivals.
positioning
Business services; Marketing
How a company differentiates their product and who they are going to target.
prestige pricing
Business services; Marketing
Pricing a product high to encourage the perception of higher quality and sometimes status.
