13 Terms
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Marketing
Industry: Business services
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Marketing
macro environment
Business services; Marketing
External factors that are beyond a company's control, such as laws, that affect its business.
market challenger
Business services; Marketing
A company that owns a large market share and is competing with the market leader.
market development
Business services; Marketing
Offering new or old products to a new segment of a market.
market follower
Business services; Marketing
A company that owns a small segment of the market due to lack of resources, expertise, positioning or simply the will to make large market investments.
market leader
Business services; Marketing
A company or firm that owns the largest market share and is usually a trend setter.
marketing mix
Business services; Marketing
Referring to the 4 P's of marketing: product, price, placement and promotion. They are controllable variables that can be used in different ways to influence customer motivation and behavior.
marketing myopia
Business services; Marketing
Coined by a professor at Harvard Business School named Ted Levitt, its marketing and viewing products from the perspective of what the business wants and needs, and, erroneously, not from the ...
