Marketing

Marketing

Industry: Business services

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Marketing

macro environment

Business services; Marketing

External factors that are beyond a company's control, such as laws, that affect its business.

market challenger

Business services; Marketing

A company that owns a large market share and is competing with the market leader.

market development

Business services; Marketing

Offering new or old products to a new segment of a market.

market follower

Business services; Marketing

A company that owns a small segment of the market due to lack of resources, expertise, positioning or simply the will to make large market investments.

market leader

Business services; Marketing

A company or firm that owns the largest market share and is usually a trend setter.

marketing mix

Business services; Marketing

Referring to the 4 P's of marketing: product, price, placement and promotion. They are controllable variables that can be used in different ways to influence customer motivation and behavior.

marketing myopia

Business services; Marketing

Coined by a professor at Harvard Business School named Ted Levitt, its marketing and viewing products from the perspective of what the business wants and needs, and, erroneously, not from the ...