8 Terms
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Marketing
Industry: Business services
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Marketing
external analysis
Business services; Marketing
A study of the external marketing environment, including customers, competition, and social change.
field marketing
Business services; Marketing
Direct marketing that occurs outside the home or office and in public. It encompasses outdoor promotional events, handing out of coupons or pamphlets, in-store promotional activities, etc.
focus groups
Business services; Marketing
Small groups are used to represent larger proportions of the market for research purposes.
forecasting
Business services; Marketing
Various methods of predicting future events or sales by using past experiences.
grey market
Business services; Marketing
1. Also called silver market, it's used to refer to the market of individuals over 65. 2. The sale of products, many times imported, that may be legal but is unauthorized by the original ...
e-lancer
Business services; Marketing
partner of a producer doing online business resp. all participants of a supply chain offering a product via the Web
customer relationship management (CRM)
Business services; Marketing
Consisting of operational, analytical and collaborative CRM, it is a method of managing and organizing customer relationships using software.
