Marketing

Marketing

Industry: Business services

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Marketing

decision making unit (DMU)

Business services; Marketing

A team within an organization that makes the decision on whether to buy a product or not.

Business services; Marketing

A message placed in a mass medium (and usually paid for by the advertiser) to persuade targeted customers or prospects.

structured question

Business services; Marketing

Query that can be answered only in a specific way. Structured questions offer the respondent a set of responses from which to choose. They require closed-ended categories pre-selected by the ...

unstructured question

Business services; Marketing

Unstructured questions allow the respondent to express their views openly. They do not require pre-defined categories. The respondent has to think harder to come to an answer. This can create a ...

A closed-ended question is a question format that limits respondents with a set of answer choices to choose from when answering. The closed-ended question allows researchers to analyze the data at a ...

defensive marketing strategy

Business services; Marketing

For an established company with a wide customer base, defensive marketing is largely reactive to the competition. The primary purpose of defensive marketing strategy is to defend the market position, ...

retail life cycle

Business services; Marketing

The concept of product life cycle is also applicable to retail organizations. Retail organizations - like the goods and services they sell - pass through identifiable life-cycle stages of ...