28 Terms
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Marketing
Industry: Business services
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Marketing
marketing orientation
Business services; Marketing
A business that focuses on finding and meeting needs of the consumer first.
micro environment
Business services; Marketing
The suppliers, customers, competitors and the internal environment from which a company can have some influence and control.
marketing model
Business services; Marketing
A graphical representation used to understand or forecast.
mystery shopping
Business services; Marketing
Individuals employed to visit a retailer and rate certain aspects of the business anonymously.
niche marketing
Business services; Marketing
A portion of the market that is accessible but not being serviced by mainstream corporations, most likely because it has a narrow focus.
offensive marketing
Business services; Marketing
Marketing that’s purpose is to gain market share from competitors.
packaging
Business services; Marketing
The protective material used on products that also presents an opportunity to promote the product and brand.
