50 Terms
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Marketing
Industry: Business services
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Marketing
infiltration marketing
Business services; Marketing
1. Gaining the endorsement of a product from community trend setters and cultural leaders at a local level, who have a much stronger impact on their peers opinions than a national celebrity. 2. ...
infomercial
Business services; Marketing
A long commercial, usually in the form of a program, that serves the purpose to inform and sell products.
innovation
Business services; Marketing
The process of an idea or invention developed into a new product that has increased perceived value by the customer.
internal analysis
Business services; Marketing
Also called SWOT analysis, it's an internal look at a company's strengths, weaknesses, opportunities and threats.
internal customers
Business services; Marketing
Employees who use the services of other employees within a company; such as an IT department servicing the company
internal marketing
Business services; Marketing
Raising awareness of a marketing campaign within a company to promote support and ultimately success.
logo
Business services; Marketing
A graphic or picture that identifies and differentiates a company, brand or product from another.
