20 Terms
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Marketing
Industry: Business services
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Marketing
one to one marketing (1:1 marketing)
Business services; Marketing
As opposed to mass marketing, it's a strategy of managing customer relationships by reaching the customer on a personal level and selling to one customer at a time.
payment by results (PBR)
Business services; Marketing
This is when an employee is paid according to his/her level of productivity.
peer to peer (P2P) marketing
Business services; Marketing
A promotional program or technique that is used to encourage current customers to attract more customers by offering rewards and incentives.
porter’s generic strategies
Business services; Marketing
Michael E Porter's theory on how a company can gain competitive advantage through cost leadership, differentiation and focus.
price maker
Business services; Marketing
A company or individual that owns enough of the market to be able to influence price.
Boston matrix
Business services; Marketing
A simplistic method of evaluating a businesses product portfolio created by the Boston Consulting Group. It splits each product into a category of dog (low market share in a low growth market), cash ...
business to business (B2B)
Business services; Marketing
The sale of a product or service between businesses, as opposed to business done with the end-consumer.
