17 Terms
Home > Industry/Domain > Business services > Marketing
Marketing
Industry: Business services
Add a new termContributors in Marketing
Marketing
brand tribalization
Business services; Marketing
Brand tribalization refers to a group of individuals that voluntarily identify themselves with a brand due to a shared belief. Such networks are not only made up of simple consumers, but also ...
logit analysis
Business services; Marketing
The logit analysis in marketing refers to statistical calculations that seek to determine the scope of the customers' acceptance of a product. By statistical projection marketers generate ...
market differentiation
Business services; Marketing
Describes efforts of a company to tighten its grip on one particular market. This is done by developing a range of products that are similar to the original product, which are then sold and promoted ...
market spoiler
Business services; Marketing
A market spoiler is a website that accumulates information about competing products and their suppliers. Potential buyers who visit the website can make informed and independent decisions about ...
market reach
Business services; Marketing
Market reach describes the share of potential customers to whom a company is able to sell its products. Companies can employ advertising or promotional campaigns to extend this reach.
market recognition
Business services; Marketing
Describes the degree of public awareness of a company, product or brand. This is expressed as a percentage, representing the proportion of sales revenue in relation to the particular market's total ...
market saturation
Business services; Marketing
Describes the point at which a product or service does not create any more demand. This can be due to competition, receding need, obsolescence, or other factors. An example for this are the efforts ...
