Marketing

Marketing

Industry: Business services

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Marketing

brand tribalization

Business services; Marketing

Brand tribalization refers to a group of individuals that voluntarily identify themselves with a brand due to a shared belief. Such networks are not only made up of simple consumers, but also ...

logit analysis

Business services; Marketing

The logit analysis in marketing refers to statistical calculations that seek to determine the scope of the customers' acceptance of a product. By statistical projection marketers generate ...

Describes efforts of a company to tighten its grip on one particular market. This is done by developing a range of products that are similar to the original product, which are then sold and promoted ...

market spoiler

Business services; Marketing

A market spoiler is a website that accumulates information about competing products and their suppliers. Potential buyers who visit the website can make informed and independent decisions about ...

market reach

Business services; Marketing

Market reach describes the share of potential customers to whom a company is able to sell its products. Companies can employ advertising or promotional campaigns to extend this reach.

market recognition

Business services; Marketing

Describes the degree of public awareness of a company, product or brand. This is expressed as a percentage, representing the proportion of sales revenue in relation to the particular market's total ...

market saturation

Business services; Marketing

Describes the point at which a product or service does not create any more demand. This can be due to competition, receding need, obsolescence, or other factors. An example for this are the efforts ...