Marketing

Marketing

Contributors in Marketing

Marketing

The golden triangle is a term used in internet marketing and refers to the triangular viewing pattern that website visitors most commonly display. The pattern, based on eye-tracking evidence, implies ...

patronage motives

Business services; Marketing

Patronage motives describe the underlying reasons or motives that drive a potential customer towards a specific shop, outlet or supplier of services.

strategic market planning

Business services; Marketing

Strategic market planning encompasses decisions about how a business can best compete in the markets it elects to serve. The decisions leading up to a strategic plan involve all aspects of the ...

marketing supply chain

Business services; Marketing

The marketing supply chain describes the entirety of a company's suppliers of marketing materials. Such are for example print media or merchandise products. Marketing supply chains can involve ...

social pull marketing

Business services; Marketing

The term social pull marketing originates from the area of supply chain management (push-pull strategy) but has found new use with regards to the marketing of social media websites. Social pull ...

linear discriminant analysis

Business services; Marketing

Linear discriminant analysis describes methods that seek to identify patterns and features that characterize or separate two or more classes of objects or events. With regards to marketing this ...

brand legacy

Business services; Marketing

The brand legacy stems from the initial core idea of how a company perceives itself. This core idea is usually one word that encompasses all facets of a company's brand. For a company like Lavazza ...