28 Terms
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Marketing
Industry: Business services
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Marketing
Brand Equity
Business services; Marketing
The sum of all distinguishing qualities of a brand, drawn from all relevant stakeholders, that results in personal commitment to and demand for the brand; these differentiating thoughts and feelings ...
Brand Licensing
Business services; Marketing
Licensing means give other people to use the company brand, but that person has to pay certain amount (leasing fee or royalty) in exchange for the brand image. For example: McDonald, KFC, ...
Brand Image
Business services; Marketing
Basically is the impression that the customers have about the brand (or the products or the company). Brand image can be built through advertising, maintaining the products' quality, maintaing ...
franchise
Business services; Marketing
Special privilege given by a company to another company or individual to sell the same products in a specific location.
word-of-mouth
Business services; Marketing
Word-of-mouth is a traditional way of marketing, off line, and means to spread the word about a new product, event, service etc.
Viral (marketing)
Business services; Marketing
Viral marketing is an explosive and simultaneous way in making known a product or service to the client through multiple on line channels.
Marketing Online
Business services; Marketing
Online marketing refers to the techniques available to a business to market, promote and advertise their products, services or brand on the World Wide Web. There are two main sub channels of online ...