Marketing

Marketing

Contributors in Marketing

Marketing

The sum of all distinguishing qualities of a brand, drawn from all relevant stakeholders, that results in personal commitment to and demand for the brand; these differentiating thoughts and feelings ...

Brand Licensing

Business services; Marketing

Licensing means give other people to use the company brand, but that person has to pay certain amount (leasing fee or royalty) in exchange for the brand image. For example: McDonald, KFC, ...

Brand Image

Business services; Marketing

Basically is the impression that the customers have about the brand (or the products or the company). Brand image can be built through advertising, maintaining the products' quality, maintaing ...

franchise

Business services; Marketing

Special privilege given by a company to another company or individual to sell the same products in a specific location.

word-of-mouth

Business services; Marketing

Word-of-mouth is a traditional way of marketing, off line, and means to spread the word about a new product, event, service etc.

Viral (marketing)

Business services; Marketing

Viral marketing is an explosive and simultaneous way in making known a product or service to the client through multiple on line channels.

Marketing Online

Business services; Marketing

Online marketing refers to the techniques available to a business to market, promote and advertise their products, services or brand on the World Wide Web. There are two main sub channels of online ...