8 Terms
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Marketing
Industry: Business services
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Marketing
emotional selling preposition (ESP)
Business services; Marketing
An emotional attachment a consumer may have to a brand that will ensure the brands success, even when a superior product is available.
Fast moving consumer goods (FMCG)
Business services; Marketing
Fast moving consumer goods like junk food, tobacco, and toiletries.
generation X
Business services; Marketing
Name given to the generation, following the Baby Boomers, born between 1961 and 1981. They came of age during the fall of the Berlin Wall, MTV and the introduction of the home computer.
generation Y
Business services; Marketing
Name given to the generation born roughly around the early 1980's to the late 1990's. Also known as Generation Next or Net Generation, they are the babies of the Baby Boomers and thus are also ...
generation Z
Business services; Marketing
Name given to the generation born roughly between the late 1990's up to 2009. They are the first generation to always have the World Wide Web, mobile phones, MP3 Players and other digital devices ...
international marketing
Business services; Marketing
Coordinated marketing of a product to different countries.
new product development (NPD)
Business services; Marketing
The entire process of creating a new product starting with idea generation and ending with pricing.
