23 Terms
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Marketing
Industry: Business services
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Marketing
cost leadership
Business services; Marketing
A strategy of producing goods at a lower cost than competitors.
customer loyalty
Business services; Marketing
The likelihood of a customer repurchasing from a company due to favorable past experiences and effective branding.
demographic data
Business services; Marketing
Information used to target segments of the population for marketing such as age, sex and income.
differentiation
Business services; Marketing
Creating or successfully giving the perception that a product is unique.
direct mail
Business services; Marketing
Promotional or communicative advertising through mail to the consumer.
hard sell
Business services; Marketing
Aggressive selling that applies pressure or stress to the customer.
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