13 Terms
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Marketing
Industry: Business services
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Marketing
comparative advertising
Business services; Marketing
Advertising strategy of comparing a company or product with another company or product.
competitions
Business services; Marketing
Sales promotions that encourage consumers to buy a product or service for the opportunity to have a chance of winning a prize.
confusion marketing
Business services; Marketing
Deliberately making pricing, services and products confusing so it becomes difficult for the consumer to compare between companies.
consumer behavior
Business services; Marketing
The considerations and patterns of a consumer during the decision making process to purchase a product.
contextual marketing
Business services; Marketing
Custom built advertisements from the consumer's web browsing history.
convenience sampling
Business services; Marketing
Interviewing or sampling done by convenient means, as in an interviewer surveying those most accessible.
corporate identity
Business services; Marketing
The persona a company emulates and wishes to convey to the public through the use of advertisement, logos and other means.
