5 Terms
Home > Industry/Domain > Advertising > Marketing communications
Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
database
Advertising; Marketing communications
A computer-based listing of the names, addresses and other details of current and potential customers, which can be used for purposes of direct marketing.
database management
Advertising; Marketing communications
The process of maintaining and refining accurate customer information.
corporate strategy
Advertising; Marketing communications
The determination and definition of the long-term goals of an organization.
cost per thousand
Advertising; Marketing communications
A calculation of the cost of exposing an advertising message to 1000 members of a designated target audience.
coupon
Advertising; Marketing communications
A sales promotion technique in which the consumer receives a voucher enabling a reduced price to be paid for an identified product.
corporate image
Advertising; Marketing communications
The way in which a company is perceived, based on its history, beliefs and philosophy.
consumer behaviour
Advertising; Marketing communications
The activities in which people engage in order to satisfy needs, wants and desires.
Featured User
Featured blossaries
stanley soerianto
0
Terms
107
Blossaries
6
Followers
5 Best Macau Casinos
Category: Entertainment 1 5 Terms
5 Terms