20 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
noise
Advertising; Marketing communications
The external stimulus factors in the environment which surround the communications message and inhibit its effective transmission.
non-verbal communications
Advertising; Marketing communications
The process of ensuring the transmission of a message without the use of words or language.
objective and task method
Advertising; Marketing communications
The nature of the task is determined and the cost of achieving the specific objectives is calculated and a budget allocated accordingly.
objectives
Advertising; Marketing communications
The specific goals to be achieved during the timescale of a plan.
opinion leader
Advertising; Marketing communications
An individual who reinforces an advertising message and to whom others look for guidance.
outcomes
Advertising; Marketing communications
outcomes, are results of, ex. the outcome of the story,
percentage of sales method
Advertising; Marketing communications
A budgeting procedure by which the expenditure is calculated as a finite percentage of the sales value.
