76 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
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Marketing communications
money-off promotions
Advertising; Marketing communications
Sales promotion techniques in which the potential consumer is offered the product or service at a reduced price.
motive
Advertising; Marketing communications
An aroused need that directs behaviour towards a specific goal.
multi-branding
Advertising; Marketing communications
A strategy adopted by some manufacturers in which the parent name is subservient to those of the individual brands which they produce.
multinational advertising
Advertising; Marketing communications
The process of developing advertising campaigns to run in several different countries based on the identification of common values and needs.
multinational agencies
Advertising; Marketing communications
Those agencies which operate a network in many different countries and offer clients a common approach to the resolution of advertising requirements.
narrow casting
Advertising; Marketing communications
The fragmentation of media audiences resulting from the increase in the number of media channels.
needs
Advertising; Marketing communications
The gap between a consumer’s current state and the desired state.
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