Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

perception

Advertising; Marketing communications

The process by which an individual receives, organizes and interprets information.

perceptual mapping

Advertising; Marketing communications

A technique of market research in which the key attributes of a product or service are identified and competing products rated according to their ability to satisfy the desired ratings.

personal selling

Advertising; Marketing communications

The process by which a salesperson communicates with one or more prospective purchasers for the purpose of making sales.

political, economic, social, technological and con

Advertising; Marketing communications

Factors used in the analysis of a marketing environment. Sometimes written as PESTI + C, the ‘I’ standing for international.

planning

Advertising; Marketing communications

The process of anticipating the future, establishing goals and objectives.

point of purchase

Advertising; Marketing communications

Promotional items designed to attract the attention of the consumer in those places where the products are purchased, sometimes referred to as point of sale.