20 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
pulsing
Advertising; Marketing communications
A media scheduling approach in which short, heavy bursts of advertising are followed by extended periods of low-level expenditure.
push strategy
Advertising; Marketing communications
A promotional strategy in which the manufacturer or supplier promotes a product or service through a series of marketing intermediaries with the aim of pushing the product through the channels of ...
qualitative research
Advertising; Marketing communications
Techniques used among relatively small groups in order to identify and evaluate subjective opinions.
want satisfaction
Advertising; Marketing communications
The provision of reassurance to the consumer to confirm the purchasing decision.
word of mouth
Advertising; Marketing communications
Information about products and services conveyed from one individual to another.
zapping
Advertising; Marketing communications
The use of a remote control device to change channels during commercials.
reach
Advertising; Marketing communications
The percentage of a total audience which will be exposed to a message during a defined period of time.
