141 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
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Marketing communications
post-purchase dissatisfaction
Advertising; Marketing communications
A response to a purchasing decision in which the consumer feels that the product or service has failed to deliver the expected performance on some dimension.
post-purchase satisfaction
Advertising; Marketing communications
A response to a purchasing decision in which the consumer’s direct experience of the product or service matches or exceeds its expected performance.
premium
Advertising; Marketing communications
The offer of a free gift to encourage the purchase of a specified product or service.
problem identification
Advertising; Marketing communications
The recognition of an unfulfilled want or need.
problem solving
Advertising; Marketing communications
The process by which the consumer resolves an identified need.
product life cycle
Advertising; Marketing communications
A management technique in which a product is depicted as passing through a series of progressive stages.
product placement
Advertising; Marketing communications
The inclusion or mention of products or services in films, television programmes or elsewhere, usually in exchange for a fee.
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