26 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
frequency
Advertising; Marketing communications
A calculation of the number of times a target audience is exposed to an advertising message during a given period.
full service agencies
Advertising; Marketing communications
Those agencies which offer a comprehensive creative, account handling, planning and media service to their clients.
generic branding
Advertising; Marketing communications
A policy by which products or services are sold using their category name.
geodemographic segmentation
Advertising; Marketing communications
A method of segmenting the market using a combination of psychographic and geographic data.
geographic segmentation
Advertising; Marketing communications
The identification of market or audience segments based solely on geographic factors.
global marketing
Advertising; Marketing communications
The adoption of a common marketing strategy and implementation plan for all countries in which a manufacturer markets his goods.
gross margin
Advertising; Marketing communications
The calculation of net sales value minus the cost of goods over a defined period.
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