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Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Contributors in Marketing communications

Marketing communications

marketing mix

Advertising; Marketing communications

The combination of the elements of the marketing programme, including product, price, place and promotion.

marketing objectives

Advertising; Marketing communications

The determination of specific and measurable goals to be achieved by the marketing programme.

marketing plan

Advertising; Marketing communications

The formal document containing the information designed to guide the development and implementation of the marketing strategy.

target market

Advertising; Marketing communications

When a company targets its marketing efforts and eventually its products and/or services to a specific group of customers, this group is called target market.

die stamping

Advertising; Marketing communications

A method in which a metal plate is engraved with an image and applies gold or silver leaf to a product. This method is used to imprint promotional items with company names and logos. 

emboss

Advertising; Marketing communications

Embossing refers to the process of pressing an image into fabrics, such as metal, leather or fleece, to create a raised, three-dimensional shape. Embossing is one of the techniques used to imprint a ...

food photography

Advertising; Marketing communications

Food photography refers to taking images of a food or beverage product for use in advertising or promotion. An art form all its own, food photography strives to make the food or beverage subject as ...

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