23 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
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Marketing communications
marketing mix
Advertising; Marketing communications
The combination of the elements of the marketing programme, including product, price, place and promotion.
marketing objectives
Advertising; Marketing communications
The determination of specific and measurable goals to be achieved by the marketing programme.
marketing plan
Advertising; Marketing communications
The formal document containing the information designed to guide the development and implementation of the marketing strategy.
target market
Advertising; Marketing communications
When a company targets its marketing efforts and eventually its products and/or services to a specific group of customers, this group is called target market.
die stamping
Advertising; Marketing communications
A method in which a metal plate is engraved with an image and applies gold or silver leaf to a product. This method is used to imprint promotional items with company names and logos.
emboss
Advertising; Marketing communications
Embossing refers to the process of pressing an image into fabrics, such as metal, leather or fleece, to create a raised, three-dimensional shape. Embossing is one of the techniques used to imprint a ...
food photography
Advertising; Marketing communications
Food photography refers to taking images of a food or beverage product for use in advertising or promotion. An art form all its own, food photography strives to make the food or beverage subject as ...
