Marketing communications

Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Industry: Advertising

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Marketing communications

Corporate discounting

Advertising; Marketing communications

Incentives offered to advertisers with numer- ous brands of products; all of the corporation's advertising sched- ules are combined for a larger discount level.

Cost per rating point (CPR)

Advertising; Marketing communications

The figure indicates the dollar cost of advertising exposure to one percentage point of the target group, audience, or population

Cost per thousand (CPM)

Advertising; Marketing communications

A dollar comparison that shows the relative cost of various media or vehicles; the figure indicates the dollar cost of advertising exposure to a thousand households or individuals.

Cost per thousand per commercial minute (CPM/PCM)

Advertising; Marketing communications

The cost per thousand of a minute of broadcast advertising time.

Coverage

Advertising; Marketing communications

The number or percentage of individuals or households that are exposed to a medium or to an advertising campaign.

Cover position

Advertising; Marketing communications

An advertisement on the cover of a publication, often at a premium cost; first cover=outside front cover; second cover=inside front cover; third cover=inside back cover; fourth cover=outside back ...